Since most of your students will be part of the millennial generation, here is an interesting article about “How to Get Millennials to Love and Share Your Product.” I have also prepared some PowerPoint slides that you can insert into your lecture that you can use. The first two slides define the Millennial Generation. The last one identifies the primary points of the article.

Teaching strategy one: Use the last slide in the PowerPoint and after explaining each item ask students if they agree or disagree with that characteristic and why? Then you go back through the first two slides.

Teaching strategy two: Divide the class into groups and ask them to describe the characteristics of the Millennial Generation, individuals born from 1977-2000. Then go through the PowerPoint slides.

About Dr. Ken Clow

Co-author of textbook.

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