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This article in MediaPost discusses the differences between men and women in how they define loyalty programs. Discussion Questions: How many [...]
August 29, 2014
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I found this article about the costs of acquiring mobile apps very interesting. Competition for mobile apps has increased among brands, but is it [...]
August 28, 2014
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This article in Bloomberg Businessweek ties in well with Chapter 4 and the discussion of IMC budgeting. Geico spent $935 million on advertising, [...]
July 25, 2014
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In this Wall Street Journal article Verizon is now offering consumer rewards in exchange for permission to track the person’s location, web [...]
July 23, 2014
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Here are 3 recent ads using a sex appeal. Huggies Payday Hardees/Carl’s Jr Discussion Questions: What is your impression of these ads? [...]
July 21, 2014
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A colleague sent a link to this advertisement from Thailand to me and I wanted to share it with you. It is longer than most at 3 minutes, but [...]
July 3, 2014
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Chapter 15 presents various methods companies use to measure advertising and marketing activity. This YouTube video shows how biometrics are used [...]
June 11, 2014
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This article about eBay opening its data for ad targeting is an excellent launch point to discuss the issues of behavioral targeting, [...]
June 11, 2014
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Here are some videos that would be useful for discussion or assignments for Chapter 14. Stealth Marketing (6:24) Is stealth marketing unethical? [...]
June 11, 2014
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An article from USA Today highlighted food and drink endorsements by top athletes. The study examined 513 brands endorsed by the top 100 [...]
June 11, 2014
Clow/Baack 