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Blue Apron has launched an aggressive integrated marketing campaign with digital media being the central component. This article and podcast [...]
March 13, 2017
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I learned a new marketing term today – duress purchase. Sears has launched a new campaign based on the idea that consumers wait until an [...]
October 5, 2016
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Honest Tea has launched an interesting digital and social media integrated ad campaign. The brand partnered with BuzzFeed to create video [...]
August 29, 2016
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Although I’m suggesting this article and videos for Chapter 8, but it could be used in a variety of other chapters. Columbia Sportswear is [...]
October 12, 2015
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As digital and social media marketing continue to grow, the number of ads and messages being ignored is growing even faster. This article by [...]
April 20, 2015
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In a world filled with visual images, we often forget about the importance of words. This article is excellent for showing how the copy and words [...]
March 30, 2015
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The future in advertising is the merging of the offline advertising world with the online world. L’Oreal will be taking this step in the [...]
March 13, 2015
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These two articles provide good information to support the chapter on Digital Marketing. Role of Web Design in Conversion Rate Optimization [...]
March 12, 2015
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Thanksgiving and Christmas always brings increased advertising by brands and especially for retailers. This article in CMO Today should generate [...]
November 17, 2014
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Here is an excellent blog entry written by James Brennan of Zehnder Communications. Zehnder is a full service advertising agency that provided us [...]
November 6, 2014
Clow/Baack 