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Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]
February 24, 2015
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Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]
February 24, 2015
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Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]
February 20, 2015
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Budweiser created the top ad (according to most rating agencies) for both the 2015 and 2014 Super Bowls. The brand’s 2013 ad also received [...]
February 6, 2015
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For the last 9 years Doritos has used consumer-generated advertising for the Super Bowl. This AdAge article has links to the top five Dorito ads [...]
January 6, 2015
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Manhattan’s Time Square is the mega billboard capital of the world. A new billboard the size of a football field, eight stories tall and [...]
November 19, 2014
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An article from USA Today highlighted food and drink endorsements by top athletes. The study examined 513 brands endorsed by the top 100 [...]
June 11, 2014
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I like to use YouTube videos to enhance the learning experience in the classroom. While most videos I use are educational, I will also utilize [...]
May 29, 2014
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Each year the Super Bowl produces ads that in some way speak to the vast audience watching the game. One ad that was not at the top, but that [...]
May 29, 2014
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One method advertisers use to monitor television viewing is Nielsen ratings. Here are some videos you can use to explain Nielsen ratings. Nielsen [...]
May 29, 2014
Clow/Baack 