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Many major sports events include corporate tie-ins designed to enhance both the event and the sponsor’s product. A recent example may be [...]
March 22, 2019
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The retailing industry has experienced dramatic pressures from new competitors, most notably internet-based sales from order-fulfillment [...]
March 6, 2019
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Television advertising continues to be a mainstay for insurance advertising. The approaches vary widely, from serious, to humorous, to [...]
February 23, 2019
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Coca-Cola has introduced a new flavor: Orange Vanilla. The roll-out follows successful launches of Cherry Coke and Vanilla Coke plus diet [...]
February 10, 2019
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An argument can be made that the newest trend in marketing undergarments is a focus on comfort over stylish sexiness. Resources: Duluth Trading [...]
January 30, 2019
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Many of today’s consumers look for companies promoting positive values. The Gillette “We Believe” attacks “toxic [...]
January 16, 2019
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25 years ago, marketers for the rather benign product “milk” sought to find ways to make the item more noteworthy. A [...]
January 16, 2019
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Consumer attitudes regarding marketing efforts that include altruistic activities vary widely, partly dependent on the nature of involvement. A [...]
January 15, 2019
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The first Cinnabon bakery opening in Seattle, Washington in 1985. Since that time, the company has enjoyed strong growth in freestanding [...]
January 13, 2019
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GEICO enjoys a long history of creating memorable and funny commercials for those seeking insurance. The company recently launched an innovative [...]
January 13, 2019
Clow/Baack 