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A strong trend in the world of marketing communications is the reliance on influencers to help build a brand’s following. Consider the [...]
August 24, 2019
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Recent reporting suggests that many women have evolved in their perspectives regarding undergarments. The result has been a shift in the [...]
August 20, 2019
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Among the multitude of ways in which new technologies have changed lifestyles, approaches to work and leisure, as well as shopping and spending [...]
August 17, 2019
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Michelin maintains a strong brand presence in the U.S. domestic market as well as in other countries. Numerous activities have helped develop [...]
August 17, 2019
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The field of marketing communications continues to experience rapid growth and major transitions. Consider these job titles: Digital advertising [...]
August 6, 2019
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As Baby Boomers continue to grow older and retire, new generations including Gen X and Millennials become more prominent workplace and consumer [...]
August 6, 2019
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Changing a company logo involves quality research, careful planning, and large expenditures. Recently, Virgin Atlantic airlines developed and [...]
May 9, 2019
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Many marketing experts believe that analytics have become the driving force behind a great number of IMC programs, both in terms of IMC planning [...]
April 18, 2019
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In an age in which more than 90% of U.S. consumers take advantage of coupons, some debate exists as to which format, digital/mobile or print, is [...]
April 17, 2019
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Anheuser Busch’s 2019 Super Bowl advertisements made an issue of the use of corn syrup in MillerCoors products. Recently, MillerCoors filed [...]
March 30, 2019
Clow/Baack 