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Marketers know that Hispanics are a huge and growing market. This article highlights the importance of marketing to Hispanic men. With white [...]
May 23, 2014
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When asked, most consumers support green marketing. When it comes to purchasing green products, however, consumer actions do not always match [...]
May 23, 2014
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Typically, when designing brands specifically for either males only or females only, marketers often assume that each gender understands itself [...]
May 23, 2014
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The opening vignette for Chapter 3 is about Chipotle Mexican Grill. Here are two of the company’s recent TV ads. These can be used to [...]
May 23, 2014
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This Advertising Age article notes that consumers are willing to pay more money for products they believe are designed to prevent overuse. New [...]
May 23, 2014
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Recent television ads for Head & Shoulders and Old Spice provide excellent examples of co-branding. Here are two of the recent ads [...]
May 23, 2014
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A recent article in the Wall Street Journal highlighted Wal-Mart’s new image advertising campaign. Faced with recent criticisms of the [...]
May 23, 2014
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Here are some videos you may want to use for Chapter 2 to introduce the various topics. Strategic Identity & Corporate Image – This [...]
May 23, 2014
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When Esurance began selling its insurance products on the Internet, the company quickly developed a niche in the under-30 market, a group [...]
May 23, 2014
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Packaging affects many consumer purchases, especially during visits to retail stores. Swiffer sales stagnated because the product was in a box [...]
May 23, 2014
Clow/Baack 