• This article and video from CNN is excellent for creating a discussion about the way women are portrayed in advertising. CNN Article with video [...]

  Don’t Objectify Women (Chapter 6)

  February 18, 2016
• Using a sex appeal is not new, but the reaction to this strategy by Carl’s Jr. is interesting. In copy-testing 52%  said a recent ad [...]

  Sex Appeal by Carl’s Jr (Chapter 6)

  August 31, 2015
• For the first time, Viagra uses a sexy female model in its advertising with a sexual appeal and more vivid language. If you feel comfortable with [...]

  Viagra Ad (Chapter 14)

  October 20, 2014
• Here are 3 recent ads using a sex appeal. Huggies Payday Hardees/Carl’s Jr Discussion Questions: What is your impression of these ads? [...]

  Ads Using a Sex Appeal

  July 21, 2014

• Recent television ads for Head & Shoulders and Old Spice  provide excellent examples of co-branding. Here are two of the recent ads [...]

  Co-Branding (Chapter 2)

  May 23, 2014