-
Organic Valley has launched an advertising campaign that tackles what they believe is greenwashing by other food companies. Resources: Adweek [...]
September 13, 2017
-
According to an article in Ad Age, millennials hate apps with uncool designs. The article provides other interesting facts about Millennials and [...]
August 30, 2017
-
Like many companies, JP Morgan Chase used programmatic buying to purchase online advertising. The process produced ads on 400,000 websites, but [...]
April 4, 2017
-
What happens when you spokesperson switches brands? Paul Marcarelli was the face of Verizon, asking the question “Can you hear me [...]
March 30, 2017
-
State Farm has modified its marketing strategy using the tagline “when things go perfectly right.” The idea is that State Farm is [...]
March 21, 2017
-
Blue Apron has launched an aggressive integrated marketing campaign with digital media being the central component. This article and podcast [...]
March 13, 2017
-
A study by Wunderman found that to win consumers, it will require demonstrating they care. Wunderman called the concept “wantedness.” [...]
January 18, 2017
-
Generation Z has been defines as individuals 16-19. This study by Kantar Millward Brown found that Gen Z, overall, is more negative towards [...]
January 11, 2017
-
I found this article in Ad Age fascinating. A recent online study found that ads following a presidential political ad was less effective and [...]
October 25, 2016
-
Steak ‘n Shake has launched a new advertising campaign. The campaign has two old friends talking about the good old days, 1934 [...]
October 24, 2016
Clow/Baack 