• A recent CNN story highlights interesting features about logos. Resources. CNN Story  Do you think logo development is more or less important in [...]

  Interesting Logos (Chapter 2, 8, 9)

  February 26, 2020
• Michelin maintains a strong brand presence in the U.S. domestic market as well as in other countries.  Numerous activities have helped develop [...]

  Michelin Brand Strength (Chapter 2)

  August 17, 2019
• Changing a company logo involves quality research, careful planning, and large expenditures. Recently, Virgin Atlantic airlines developed and [...]

  New Logos for Virgin Atlantic (Chapter 2)

  May 9, 2019
• I though this article in The Atlantic was interesting. It discusses the move to using logos without words. The rationale is that consumers are [...]

  Wordless Logos (Chapter 2)

  September 14, 2016