• Listed below are some YouTube videos that can be used for Chapter 13. Haagen-Dazs and Honey Bees – This is a video produced by Goodby and [...]

  Videos for Chapter 13

  June 5, 2014
• I found this article and campaign interesting and believe it could be a good way to discuss the concepts of Chapter 13. The first year a teen [...]

  Toyota Teen Safety Campaign (Chapter 13)

  June 5, 2014
• When asked, most consumers support green marketing. When it comes to purchasing green products, however, consumer actions do not always match [...]

  Brita – Green Marketing (Chapter 13)

  May 23, 2014
• Strong brands take years to build, but can be destroyed in days. Understanding and implementing a crisis management plan can reduce the negative [...]

  Crisis Management (Chapter 13)

  May 5, 2014

• Interstate Batteries is an active sponsor with NASCAR and is easily recognizable by NASCAR fans. Resources: Ad No Battery Lasts Longer Ad More [...]

  Interstate Batteries (Chapter 13)

  May 5, 2014
• Sponsorships are a major component of integrated marketing for Adidas. The brand is involved in most major sports and with a large number of [...]

  Adidas (Chapter 13)

  May 5, 2014