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This article from Mobile Marketing Watch and the Wall Street Journal Gallup poll are fascinating because the majority of consumers say their [...]
February 11, 2016
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Dove has created a partnership with Pinterest as part of its Campaign for Real Beauty. The article, ad, and Pinterest site can be used to discuss [...]
October 2, 2015
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This article “How to Allocate Your Time Managing Social Media” was excellent. The article can help students understand the challenge [...]
June 22, 2015
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Zehnder Communications, a full-service advertising agency in Louisiana, posted on its blog an article by Jennifer Edelman entitled “5 [...]
March 9, 2015
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This article in the Harvard Business Review sparked my interest about social media, especially as brands shift more dollars to social media [...]
March 4, 2015
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Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]
February 26, 2015
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Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]
February 24, 2015
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Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]
February 24, 2015
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A valuable benefit of social media for brands is the opportunity to gain insights into consumer feelings and thoughts. But, listening can be an [...]
February 12, 2015
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GoDaddy created an ad to air on the Super Bowl that was withdrawn after criticism in social media that it promoted puppy mills. This would be an [...]
January 28, 2015
Clow/Baack 