Clow/Baack

Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: Brand logo

  • Nationwide Insurance is bringing back the eagle from its old logo for a branding overhaul. This is a good article and video with Payton Manning [...]

    New Logo for Nationwide (Chapter 2)

    September 3, 2014
  • Recall from Chapter 2 that John Deere has the longest lasting logo of any brand. It was created in 1837. The John Deere brand is well known and [...]

    John Deere (Chapter 5)

    May 7, 2014
  • Target has increased its advertising budget in an effort to rejuvenate the brand. The company also have promoted its logo apart from the brand [...]

    Target (Chapter 2)

    May 7, 2014
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