Clow/Baack

Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: Brand image

  • The battle between cable providers and satellite providers appears to be heating up. This article in the NY Times and corresponding ads would be [...]

    Cable and Satellite TV ads (Chapter 13)

    October 5, 2015
  • This article from Advertising Age highlights Verizon’s launch of its new logo with a new campaign entitled “Better Matters.” [...]

    Verizon Launches New Campaign (Chapter 2)

    September 10, 2015
  • According to this Advertising Age article “Diet has become a forbidden four-letter word in the food industry, and Nestle’s Lean [...]

    Lean Cuisine Moves Away from Diet Marketing (Chapter 2)

    June 26, 2015
  • A recent article in the Wall Street Journal highlighted Wal-Mart’s new image advertising campaign. Faced with recent criticisms of the [...]

    Wal-Mart’s Image Campaign (Chapter 2)

    May 23, 2014
  • When Esurance began selling its insurance products on the Internet, the company quickly developed a niche in the under-30 market, a group [...]

    Esurance (Chapter 2)

    May 23, 2014

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