Tag Archives: Blogs

Although I’m suggesting this article and videos for Chapter 8, but it could be used in a variety of other chapters. Columbia Sportswear is [...]

Columbia Sportswear (Chapter 8)
October 12, 2015
Chapter 12 examines the use of consumer and trade promotions within an integrated marketing campaign. The pizza industry, including Papa [...]

Papa John’s (Chapter 12)
May 12, 2014
Digital Marketing is becoming an important element of integrated marketing campaigns. The videos listed below provide information about a broad [...]

Digital Marketing Strategies (Chapter 8)
May 12, 2014