• Duracell is a well-known brand that has used television advertising to promote the brand. Recently, Duracell began using NFL players to promote [...]

  Duracell (Chapter 7)

  May 8, 2014
• Geico has developed a number of different executions of its television ads. Watch the following TV advertisements then answer the questions that [...]

  Geico (Chapter 7)

  May 8, 2014
• For most brands, traditional media is still an important component of an integrated marketing communications campaign. The challenge is choosing [...]

  Media (Chapter 7)

  May 8, 2014