• Making brands more human has become a recent trend in marketing according to an article in Advertising Age. Ad seek to convey the message that [...]

  Making Brands Human (Chapter 2)

  May 23, 2014
• Interbrand released the 100 Best Global Brands. Here is a New York Times article about the listing. You may also want to access [...]

  Best Global Brands (Chapter 2)

  May 23, 2014
• Sears owns three private brands – Kenmore, Craftsman and Diehard. Like a number of other private brands, Sears has launched advertising [...]

  Private Brands, Sears (Chapter 2)

  May 7, 2014
• Target has increased its advertising budget in an effort to rejuvenate the brand. The company also have promoted its logo apart from the brand [...]

  Target (Chapter 2)

  May 7, 2014

• Branding is a critical component of integrated marketing communications. Companies spend considerable time and money to ensure its brands [...]

  Branding (Chapter 2)

  May 7, 2014