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I found this article in Ad Age fascinating. A recent online study found that ads following a presidential political ad was less effective and [...]
Impact of Political Ads on Brands (Chapter 13)
October 25, 2016 -
This article in Adweek caught my attention. With all of the political ads appearing on every conceivable media, National CideMedia says it does [...]
National CineMedia Says No to Political Ads (Chapter 10)
October 21, 2015
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 