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Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: Mobile

  • In this Wall Street Journal article Verizon is now offering consumer rewards in exchange for permission to track the person’s location, web [...]

    Customer Rewards in Exchange for Ad Tracking (Chapter 8)

    July 23, 2014
  • Consumer promotions, such as coupons, premiums, contests, and sweepstakes, are used frequently in the food industry. For this blog, assume you [...]

    Consumer Promotions (Chapter 12)

    May 12, 2014
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