-
An argument can be made that the newest trend in marketing undergarments is a focus on comfort over stylish sexiness. Resources: Duluth Trading [...]
Undergarments and Advertising Theory (Chapter 5)
January 30, 2019 -
Convincing women that they need to shave their legs and armpits has a rich history in the world of marketing. Some claim it is nothing more than [...]
Leg Shaving (Chapter 5)
October 1, 2018 -
Online trading of stocks by individual investors required the E-Trade company to first capture the attention of individuals and then build [...]
E-Trade (Chapter 5)
October 1, 2018
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 