Tag Archives: Loyalty programs

This article in MediaPost discusses the differences between men and women in how they define loyalty programs. Discussion Questions: How many [...]

Loyalty Programs (Chapter 11)
August 29, 2014
In this Wall Street Journal article Verizon is now offering consumer rewards in exchange for permission to track the person’s location, web [...]

Customer Rewards in Exchange for Ad Tracking (Chapter 8)
July 23, 2014
Database marketing has become an important component of many integrated marketing campaigns. For this exercise, assume you are the marketing [...]

Database Marketing (Chapter 11)
May 12, 2014