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Humor is one of the most used and most effective advertising appeals. See what you think of this ad for United Healthcare. Discussion Questions: [...]
Humor Appeal (Chapter 6)
March 23, 2015 -
Humor is one of the most popular appeals used by advertisers because it grabs viewers’ attention, makes them laugh, and aids in retention. [...]
Messin’ with Sasquatch (Chapter 6)
October 2, 2014
