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Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: hiearchy of effects

  • Winter is the height of the cold and flu season.  Several options are available to those who have the illness.  Marketers seek the best methods [...]

    Flu Treatments (Chapter 5)

    January 22, 2020
  • Convincing women that they need to shave their legs and armpits has a rich history in the world of marketing. Some claim it is nothing more than [...]

    Leg Shaving (Chapter 5)

    October 1, 2018
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