Clow/Baack

Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: Emotional appeal

  • A potentially devastating illness, hepatitis C, is most likely to affect individuals born between 1945 and 1965.  Recently, the Centers for [...]

    Hepatitis C Advertising Appeals (Chapter 6)

    October 8, 2018
  • Budweiser had two great Super Bowl ads. Puppy Love was ranked number for the 2014 Super Bowl by Ad Age. Both ads can provide a backdrop to [...]

    Budwieser Ads (Chapter 6)

    May 29, 2014
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