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Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: Email marketing

  • Thanksgiving and Christmas always brings increased advertising by brands and especially for retailers. This article in CMO Today should generate [...]

    Marketing for the Holidays (Chapters 8 and 9)

    November 17, 2014
  • Here is an excellent blog entry written by James Brennan of Zehnder Communications. Zehnder is a full service advertising agency that provided us [...]

    Email Marketing – The Battlefield (Chapter 8)

    November 6, 2014
  • Digital Marketing is becoming an important element of integrated marketing campaigns. The videos listed below provide information about a broad [...]

    Digital Marketing Strategies (Chapter 8)

    May 12, 2014
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