Clow/Baack

Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: Database marketing

  • The past few years have witnessed an explosion of companies delivering products in two new ways: (1) home delivery via the company or a delivery [...]

    Home Delivery – Store Pickup and Database Marketing (Chapter 11)

    October 28, 2019
  • Database marketing has become an important component of many integrated marketing campaigns. For this exercise, assume you are the marketing [...]

    Database Marketing (Chapter 11)

    May 12, 2014
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