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Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: Consumer buying process

  • The following videos highlight concepts presented in Chapter 3. Watch each of the videos then answer the questions that are below.; Videos: Your [...]

    Buyer Behaviors (Chapter 3)

    April 9, 2018
  • Jeep has built a strong brand community through its understanding of consumer behavior. Examine the following resources, then answer the [...]

    Jeep (Chapter 3)

    May 7, 2014
  • Olive Garden has become one of the most well-known Italian-type restaurants. It is promoted as a family-oriented restaurant that provides quality [...]

    Olive Garden (Chapter 3)

    May 7, 2014
  • The following videos present some interesting concepts concerning consumer behavior. The first makes an interesting point about advertising and [...]

    Consumer Behavior (Chapter 3)

    May 7, 2014
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