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Jeep has built a strong brand community through its understanding of consumer behavior. Examine the following resources, then answer the [...]
Jeep (Chapter 3)
May 7, 2014 -
Olive Garden has become one of the most well-known Italian-type restaurants. It is promoted as a family-oriented restaurant that provides quality [...]
Olive Garden (Chapter 3)
May 7, 2014 -
The following videos present some interesting concepts concerning consumer behavior. The first makes an interesting point about advertising and [...]
Consumer Behavior (Chapter 3)
May 7, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 