• The following videos highlight concepts presented in Chapter 3. Watch each of the videos then answer the questions that are below.; Videos: Your [...]

  Buyer Behaviors (Chapter 3)

  April 9, 2018
• Jeep has built a strong brand community through its understanding of consumer behavior. Examine the following resources, then answer the [...]

  Jeep (Chapter 3)

  May 7, 2014
• Olive Garden has become one of the most well-known Italian-type restaurants. It is promoted as a family-oriented restaurant that provides quality [...]

  Olive Garden (Chapter 3)

  May 7, 2014
• The following videos present some interesting concepts concerning consumer behavior. The first makes an interesting point about advertising and [...]

  Consumer Behavior (Chapter 3)

  May 7, 2014