Buzz marketing | Clow/Baack

Buzz marketing with brand ambassadors has been a popular marketing tactic recently. A new twist to this approach is using employees as [...]

Employee Ambassadors (Chapter 10)

March 7, 2016

I received an email from a professor using our book to explain the differences between buzz marketing, stealth marketing, viral marketing, and [...]

Buzz, Stealth, Viral, Guerrilla Marketing – What’s the Difference? (Chapter 10)

November 4, 2014

The goal of buzz or word-of-mouth marketing is to get consumers to generate buzz about a brand. The rationale is based on the idea that consumers [...]

Buzz Marketing (Chapter 10)

May 12, 2014

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Tag Archives: Buzz marketing

Employee Ambassadors (Chapter 10)

Buzz, Stealth, Viral, Guerrilla Marketing – What’s the Difference? (Chapter 10)

Buzz Marketing (Chapter 10)