• Here are some videos you may want to use for Chapter 2 to introduce the various topics. Strategic Identity & Corporate Image – This [...]

  YouTube Videos (Chapter 2)

  May 23, 2014
• When Esurance began selling its insurance products on the Internet, the company quickly developed a niche in the under-30 market, a group [...]

  Esurance (Chapter 2)

  May 23, 2014
• Making brands more human has become a recent trend in marketing according to an article in Advertising Age. Ad seek to convey the message that [...]

  Making Brands Human (Chapter 2)

  May 23, 2014
• Branding is a critical component of integrated marketing communications. Companies spend considerable time and money to ensure its brands [...]

  Branding (Chapter 2)

  May 7, 2014