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At times, even a relatively new company stands to benefit from an updated approach to its marketing communications. The Leo Burnett Chicago [...]
Esurance Campaign Featuring Dennis Quaid, New Tagline (Chapter 4)
September 29, 2018 -
Selecting an advertising agency is a challenging and time-consuming task for a client company. The first two videos deal with the selection [...]
Advertising Agencies (Chapter 5)
May 7, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 