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Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: Advertising research

  • At times, even a relatively new company stands to benefit from an updated approach to its marketing communications.  The Leo Burnett Chicago [...]

    Esurance Campaign Featuring Dennis Quaid, New Tagline (Chapter 4)

    September 29, 2018
  • Selecting an advertising agency is a challenging and time-consuming task for a client company. The first two videos deal with the selection [...]

    Advertising Agencies (Chapter 5)

    May 7, 2014
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