Tag Archives: Advertising research

At times, even a relatively new company stands to benefit from an updated approach to its marketing communications. The Leo Burnett Chicago [...]

Esurance Campaign Featuring Dennis Quaid, New Tagline (Chapter 4)
September 29, 2018
Selecting an advertising agency is a challenging and time-consuming task for a client company. The first two videos deal with the selection [...]

Advertising Agencies (Chapter 5)
May 7, 2014