• The opening vignette for Chapter 3 is about Chipotle Mexican Grill. Here are two of the company’s recent TV ads. These can be used to [...]

  Chipotle Mexican Grill (Chapter 3)

  May 23, 2014
• Jeep has built a strong brand community through its understanding of consumer behavior. Examine the following resources, then answer the [...]

  Jeep (Chapter 3)

  May 7, 2014
• Olive Garden has become one of the most well-known Italian-type restaurants. It is promoted as a family-oriented restaurant that provides quality [...]

  Olive Garden (Chapter 3)

  May 7, 2014
• The following videos present some interesting concepts concerning consumer behavior. The first makes an interesting point about advertising and [...]

  Consumer Behavior (Chapter 3)

  May 7, 2014