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Many marketers are familiar with the difference between a fad and a fashion. Fads are typically more temporary and subject to rapid change. In [...]
Snapchat Challenge (Chapter 8)
October 17, 2018 -
This article from Mobile Marketing Watch and the Wall Street Journal Gallup poll are fascinating because the majority of consumers say their [...]
Social Media Marketing (Chapter 9)
February 11, 2016
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 