• As described in Chapter 4, Carnival Cruise Lines developed a segmentation strategy based on non-users. They developed a campaign targeting [...]

  Carnival Cruise Line (Chapter 4)

  May 5, 2014
• Motel 6 was presented in the opening of Chapter 4. The original campaign for Motel 6 began with The Richards Group through focus group research. [...]

  Motel 6 (Chapter 4)

  May 5, 2014