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Here is a good video that Karen James (professor at LSUS) shared with me on defining a target market. It fits well with Chapter 4. You may want [...]
Market Segmentation (Chapter 4)
May 27, 2014 -
As described in Chapter 4, Carnival Cruise Lines developed a segmentation strategy based on non-users. They developed a campaign targeting [...]
Carnival Cruise Line (Chapter 4)
May 5, 2014 -
Motel 6 was presented in the opening of Chapter 4. The original campaign for Motel 6 began with The Richards Group through focus group research. [...]
Motel 6 (Chapter 4)
May 5, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 