Clow/Baack

Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: negative publicity

  • Sales promotions remain an important component of an integrated marketing communications program. Resources: Amazon Christmas Commercial Working [...]

    Amazon Criticism and Image (Chapter 13)

    November 16, 2019
  • The Johnson & Johnson corporation produces and sells a variety of items related to personal care. Company leaders have long emphasized [...]

    Johnson & Johnson (Chapter 2 and 13)

    January 6, 2019
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