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Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: Green marketing

  • Listed below are some YouTube videos that can be used for Chapter 13. Haagen-Dazs and Honey Bees – This is a video produced by Goodby and [...]

    Videos for Chapter 13

    June 5, 2014
  • When asked, most consumers support green marketing. When it comes to purchasing green products, however, consumer actions do not always match [...]

    Brita – Green Marketing (Chapter 13)

    May 23, 2014
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