Integrated Advertising, Promotion, and Marketing Communications
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Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]
Super Bowl Winners 2015, Part 2 (Chapters 7, 9, 10)
February 24, 2015
GoDaddy created an ad to air on the Super Bowl that was withdrawn after criticism in social media that it promoted puppy mills. This would be an [...]
Power of Social Media (Chapter 9)
January 28, 2015
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