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Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]
Super Bowl Winners 2015, Part 3 (Chapters 7 & 9)
February 24, 2015 -
Coca-cola is an iconic brand that is recognized worldwide. But, to maintain its brand position, To maintain its brand position, Coca-Cola’s [...]
Coca-Cola (Chapter 10)
May 12, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 