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Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]
Super Bowl Winners 2015, Part 1 (Chapter 7)
February 20, 2015 -
As described in Chapter 4, Carnival Cruise Lines developed a segmentation strategy based on non-users. They developed a campaign targeting [...]
Carnival Cruise Line (Chapter 4)
May 5, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 