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One interesting new approach to marketing cruise line travel recently emerged. The “Wonder Awaits” campaign launched by Celebrity [...]
White Rabbit and Cruises (Chapter 6)
January 28, 2020 -
Ten years ago Kia was rolled out and targeted for hip, tech-savvy, young consumers. It was for the millennial generation – consumers in [...]
Kia – Who is the Target Market (Chapter 4)
May 27, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 