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What happens when you spokesperson switches brands? Paul Marcarelli was the face of Verizon, asking the question “Can you hear me [...]
Switching Brands (Chapter 6)
March 30, 2017 -
This article from Advertising Age highlights Verizon’s launch of its new logo with a new campaign entitled “Better Matters.” [...]
Verizon Launches New Campaign (Chapter 2)
September 10, 2015
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
