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Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: Verizon

  • What happens when you spokesperson switches brands? Paul Marcarelli was the face of Verizon, asking the question “Can you hear me [...]

    Switching Brands (Chapter 6)

    March 30, 2017
  • This article from Advertising Age highlights Verizon’s launch of its new logo with a new campaign entitled “Better Matters.” [...]

    Verizon Launches New Campaign (Chapter 2)

    September 10, 2015
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