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What happens when you spokesperson switches brands? Paul Marcarelli was the face of Verizon, asking the question “Can you hear me [...]
Switching Brands (Chapter 6)
March 30, 2017 -
If you need an example to illustrate the work of the National Advertising Division (NAD), here is an excellent example. At the prompting of [...]
T-Mobile/Sprint NAD (Chapter 14)
March 6, 2015
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 