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In discussing positioning strategies, Lean Cuisine would be a good example of a brand striving to reposition itself in the marketplace. In just 4 [...]
Lean Cuisine’s Reposition (Chapter 4)
November 2, 2015 -
According to this Advertising Age article “Diet has become a forbidden four-letter word in the food industry, and Nestle’s Lean [...]
Lean Cuisine Moves Away from Diet Marketing (Chapter 2)
June 26, 2015
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 