Tag Archives: Influencer marketing

Celebrity endorsements have been a staple of advertising and marketing communication programs for many years. With new analytics available and a [...]

Views of Celebrity Endorsements (Chapter 6)
September 24, 2019
A strong trend in the world of marketing communications is the reliance on influencers to help build a brand’s following. Consider the [...]

Influencer Marketing (Chapter 3)
August 24, 2019