Integrated Advertising, Promotion, and Marketing Communications
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Celebrity endorsements have been a staple of advertising and marketing communication programs for many years. With new analytics available and a [...]
Views of Celebrity Endorsements (Chapter 6)
September 24, 2019
A strong trend in the world of marketing communications is the reliance on influencers to help build a brand’s following. Consider the [...]
Influencer Marketing (Chapter 3)
August 24, 2019
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