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Ellen DeGeneres has a great comedy routine about a line of Bic pens for women. Your students should enjoy this video. It can be used to initiate [...]
Bic Pens for Women (Chapter 4)
May 27, 2014 -
Typically, when designing brands specifically for either males only or females only, marketers often assume that each gender understands itself [...]
Who Understands Men Better? Men or Women (Chapter 3)
May 23, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 