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Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: Toyota

  • Toyota featured paralympic Amy Purdy in a first quarter Super Bowl ad. This ad would be excellent for discussing the source characteristics and [...]

    Toyota Super Bowl Ad (Chapter 6)

    January 26, 2015
  • I found this article and campaign interesting and believe it could be a good way to discuss the concepts of Chapter 13. The first year a teen [...]

    Toyota Teen Safety Campaign (Chapter 13)

    June 5, 2014
  • I have not been able to stop thinking about an article I just read in the New York Times that discusses the influence of social media on ad [...]

    Designing Ads – Impact of Social Media (Chapter 6)

    May 29, 2014
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