• Advertising uses a wide variety of message strategies, appeals, and executions. Watch each of the following television ads. Answer the questions [...]

  Television Ads – Set 2 (Chapter 6)

  May 8, 2014
• Advertising uses a wide variety of message strategies, appeals, and executions. Watch each of the following television ads. Answer the questions [...]

  Television Ads – Set 1 (Chapter 6)

  May 8, 2014
• Motel 6 was presented in the opening of Chapter 4. The original campaign for Motel 6 began with The Richards Group through focus group research. [...]

  Motel 6 (Chapter 4)

  May 5, 2014