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Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]
February 24, 2015
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GoDaddy created an ad to air on the Super Bowl that was withdrawn after criticism in social media that it promoted puppy mills. This would be an [...]
January 28, 2015
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Thanksgiving and Christmas always brings increased advertising by brands and especially for retailers. This article in CMO Today should generate [...]
November 17, 2014
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Here is an interesting article from Adweek about the impact of Twitter on TV show ratings, if the stars send out tweets during the show. In [...]
September 22, 2014
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ALS raised $110 million through the ice bucket challenge. This social media campaign went viral and attracted millions of participants. [...]
September 11, 2014
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This Adweek article highlights Evian’s real-time marketing campaign using Twitter. The campaign use real-time tweets to individuals who [...]
September 8, 2014
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Pew Research Center just published a study describing the demographics of social media users in 2013. The actual report in PDF can be downloaded. [...]
June 3, 2014
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Almost everyone has a Facebook profile. This recent article suggests that Facebook is fading with teens. Another article points out that while [...]
June 3, 2014
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I have not been able to stop thinking about an article I just read in the New York Times that discusses the influence of social media on ad [...]
May 29, 2014
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Consumer promotions, such as coupons, premiums, contests, and sweepstakes, are used frequently in the food industry. For this blog, assume you [...]
May 12, 2014
