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This article “How to Allocate Your Time Managing Social Media” was excellent. The article can help students understand the challenge [...]
June 22, 2015
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Zehnder Communications, a full-service advertising agency in Louisiana, posted on its blog an article by Jennifer Edelman entitled “5 [...]
March 9, 2015
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This article in the Harvard Business Review sparked my interest about social media, especially as brands shift more dollars to social media [...]
March 4, 2015
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Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]
February 26, 2015
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Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]
February 24, 2015
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GoDaddy created an ad to air on the Super Bowl that was withdrawn after criticism in social media that it promoted puppy mills. This would be an [...]
January 28, 2015
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Thanksgiving and Christmas always brings increased advertising by brands and especially for retailers. This article in CMO Today should generate [...]
November 17, 2014
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Here is an interesting article from Adweek about the impact of Twitter on TV show ratings, if the stars send out tweets during the show. In [...]
September 22, 2014
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ALS raised $110 million through the ice bucket challenge. This social media campaign went viral and attracted millions of participants. [...]
September 11, 2014
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This Adweek article highlights Evian’s real-time marketing campaign using Twitter. The campaign use real-time tweets to individuals who [...]
September 8, 2014
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