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Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: social media

  • This article “How to Allocate Your Time Managing Social Media” was excellent. The article can help students understand the challenge [...]

    Managing Social Media (Chapter 9)

    June 22, 2015
  • Zehnder Communications, a full-service advertising agency in Louisiana, posted on its blog an article by Jennifer Edelman entitled “5 [...]

    Pinterest (Chapter 9)

    March 9, 2015
  • This article in the Harvard Business Review sparked my interest about social media, especially as brands shift more dollars to social media [...]

    Is Social Media all Talk (Chapter 9)

    March 4, 2015
  • Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]

    Super Bowl Winners 2015, Part 4 (Chapters 7 & 9)

    February 26, 2015
  • Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]

    Super Bowl Winners 2015, Part 3 (Chapters 7 & 9)

    February 24, 2015
  • GoDaddy created an ad to air on the Super Bowl that was withdrawn after criticism in social media that it promoted puppy mills. This would be an [...]

    Power of Social Media (Chapter 9)

    January 28, 2015
  • Thanksgiving and Christmas always brings increased advertising by brands and especially for retailers. This article in CMO Today should generate [...]

    Marketing for the Holidays (Chapters 8 and 9)

    November 17, 2014
  • Here is an interesting article from Adweek about the impact of Twitter on TV show ratings, if the stars send out tweets during the show. In [...]

    TV Shows and Twitter

    September 22, 2014
  • ALS raised $110 million through the ice bucket challenge. This social media campaign went viral and attracted millions of participants. [...]

    Ice Bucket Challenge (Chapter 9)

    September 11, 2014
  • This Adweek article highlights Evian’s real-time marketing campaign using Twitter. The campaign use real-time tweets to individuals who [...]

    Evain’s Real-Time Marketing (Chapter 9)

    September 8, 2014

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