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I learned a new marketing term today – duress purchase. Sears has launched a new campaign based on the idea that consumers wait until an [...]
Duress Purchase (Chapter 8)
October 5, 2016 -
Sears owns three private brands – Kenmore, Craftsman and Diehard. Like a number of other private brands, Sears has launched advertising [...]
Private Brands, Sears (Chapter 2)
May 7, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 