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Sales promotions remain an important component of an integrated marketing communications program. Resources: Salesforce Tips IKEA Online Sales [...]
Keys to Successful Sales Promotions Programs (Chapter 12)
November 5, 2019 -
Here are links to some useful videos that can be used for Chapter 12. Five Effective Sales Promotions – this is a good video for showing [...]
Videos for Chapter 12
June 5, 2014 -
Sales promotions are prominent for grocery stores, such as Brookshire’s. Most promotions will be from manufacturers, but some will be from [...]
Brookshire’s (Chapter 12)
May 12, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
