Clow/Baack

Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: Sales promotions

  • Sales promotions remain an important component of an integrated marketing communications program. Resources: Salesforce Tips IKEA Online Sales [...]

    Keys to Successful Sales Promotions Programs (Chapter 12)

    November 5, 2019
  • Here are links to some useful videos that can be used for Chapter 12. Five Effective Sales Promotions – this is a good video for showing [...]

    Videos for Chapter 12

    June 5, 2014
  • Sales promotions are prominent for grocery stores, such as Brookshire’s. Most promotions will be from manufacturers, but some will be from [...]

    Brookshire’s (Chapter 12)

    May 12, 2014
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